Expert in go-to-market strategies and sales growth for food and beverage brands, with extensive experience in Vietnam's dynamic market.
Giang Duong
VN 
Bio
Giang is a Vietnam-based Go-to-Market & Sales Growth Expert, focused on helping food and beverage brands successfully enter and expand in one of Asia’s most dynamic markets. Her work blends sharp market insight, execution excellence, and deep understanding of consumer behavior to unlock business growth.
With over 14 years of experience at global giants such as Coca-Cola, Nestlé, FrieslandCampina, Masan Consumer, and Google for Education, Giang brings a rare mix of corporate depth and entrepreneurial agility. She has successfully transitioned from leading large-scale initiatives to building her own venture, Metys, where she collaborates with startups and SMEs in Vietnam’s fast-growing F&B sector on market entry, sales growth, and execution.
She currently partners with international startups and SMEs to design go-to-market strategies, coach sales teams, and implement market pilots across Vietnam - combining strategic clarity with hands-on execution. Giang also leverages AI tools in sales and marketing to accelerate performance and offers practical training to help teams adopt modern, scalable growth techniques.
How I Work
Experience
Google for Education
Vietnam Country Lead
- Initiated and led the restructuring of the Go-To-Market strategy for Vietnam’s education sector, aligning with the National 2030 digital transformation vision.
- Formed strategic alliances with the government from the Ministry of Education, Department of Education across Vietnam, OEMs (Samsung, Asus, Lenovo), and major retail chains under limited resources.
- Aligned global best practices with local implementation for scalable impact.
- Launched national co-branded education campaigns across public-private sectors.
- Delivered keynote speeches at national digital transformation conferences across major cities (Ho Chi Minh City, Hanoi, Can Tho).
- ACHIEVEMENTS
Ambros Technology Pte. Ltd.
Chief Growth Officer & Vietnam Chief Executive Officer
- Spearheaded global growth strategy for multiple blockchain products including GameFi, multi-chain wallets, and analytics tools.
- Built and scaled digital communities across global platforms.
- Coached cross-functional global teams (Community, Sales, Marketing).
- Established Vietnam office operations, including legal, finance, hiring, and partnerships with international and local firms.
- ACHIEVEMENTS
NESTLE VIETNAM CO. LTD
Senior Brand Business Development Manager - Rural & HoReCa channel
- Led MAGGI’s growth in rural and HoReCa channels through brand and business development initiatives.
- Developed new growth drivers for Maggi9s HoReCa and Rural channels by leading initiatives like "Cùng MAGGI Nâu Nên Cơ Nghiêp" - empowering rural women to launch small restaurants through culinary and business training.
- Pioneered partnerships with emerging digital HoReCa startups, enabling new B2B revenue streams and enhancing distribution reach in underserved regions.
- ACHIEVEMENTS
Coca-Cola Beverages Vietnam
National Account Manager - On-Premise Channel (HoReCa)
- Managed full P&L and sales/marketing planning for key B2B accounts across F&B chains, Transportation, Tourism, Park, B2B2C customers from dealing contracts to closing and execution.
- Conducted Top to Top meetings for co-strategic planning and execution.
- Streamlined operations across Supply Chain, Finance, Regional Sales, and Customer teams to ensure seamless end-to-end execution.
- Acquired and converted new key account customers through account prospecting, market analysis, and client relationships.
- Launched and scaled joint initiatives with key partners, increasing brand presence and driving market share across B2B verticals
- ACHIEVEMENTS
Masan Consumer Corporation
Trade Marketing Manager -Food Categories & Modern Trade
- Grew brands in the seasoning and instant noodles categories with optimized cost.
- Led national sales deployments and training through conferences and events.
- Conducted weekly field visits to monitor competitor activities and market trends, providing insights for channel forecast recommendations.
- Developed comprehensive national modern trade and joint business plans.
- Collaborated closely with Key Account Managers to implement annual plans, enhance distribution, and track contract terms for growth and KPIs achievement.
- ACHIEVEMENTS
Friesland Campina Vietnam
Process Manager, General Trade nation-wide project
Process Manager & Senior Sales Supervisor
- Executed a 3-million-euro general trade nationwide project, consulted by Boston Consulting Group to to build the most efficient GT model in Asia Pacific. Results and execution codified for expansion to Thailand, Malaysia, Indonesia, and Nigeria.
- Collaborated with executive stakeholders, consultants, and pillar leaders to drive market research, assortment design, distributor selection, sales team training, and high-speed market roll-out under tight deadlines
- Supervised and coached a team of 18 sales reps across 2 distributors, ensuring high service levels, distribution efficiency, and brand visibility in key GT channels.
- Managed sales forecasting, payment follow-ups, retailer relationships, and quarterly distributor performance evaluations
- ACHIEVEMENTS