Online Event : Taste What's Possible!
Tastes and Trends for 2024 & Beyond
Tastes and Trends for 2024 & Beyond
May
02
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With more than 1.4 billion population to feed, the F&B sector in China presents huge potential, but also challenges such as complex distribution channels, strict food safety regulations, and established domestic rivals.
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Felipe has worked in China for 10 years and in Colombia for 8 years. He founded a consulting firm that supports businesses in the coffee and F&B industry.
A French national fluent in Chinese and English, Olivier has worked for 15+ years in China. He has been closely working with a large panel of importers and retailers.
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Entering China is not a sprint, it's a marathon. For a company to be successful here, you need to be ready to play the long game. You cannot expect to be successful immediately in 2-3 years. You need to be perseverant and disciplined. The things that were successful in your market, you will most likely need to re-adapt to the market here.