Unlocking South Korea’s F&B market with local experts
With 60% of its food being imported, South Korea is an attractive market for global food and beverage businesses who are seeking growth opportunity in Asia.
Korea is a very fast-growing country with trends emerging and changing quickly. International companies cannot just apply the business model in their countries to the Korean market or else they will fail eventually, which was the case for many leading international companies.
Jong Tak Park - Country Manager, Business Development
Projects for the South Korean market
Our Experts For The South Korean Market
Choyoun Lee
Branding
Account Management
Market: South Korea | China | Hong Kong | Taiwan
Cho Youn devised a sourcing strategy and consolidation plan for over 200 suppliers in health, personal care, and beauty.
So Hee studied food and nutrition as well as hospitality management. As a restaurant operations and food safety specialist, she has worked at multiple F&B brands.
Korea is a very fast-growing country with trends emerging and changing quickly. International companies cannot just apply the business model in their countries to the Korean market or else they will fail eventually, which was the case for many leading international companies.