Key Takeaways: Overview of the Singapore Supermarket Sector
In 2023, Singapore's retail market reached US$36.25 billion, reflecting the nation's robust consumer spending and high disposable incomes. The supermarket sector is a major contributor, driven by a demand for convenience and a diverse range of products. Major players such as NTUC FairPrice, Dairy Farm Group, and Sheng Siong dominate the market, offering everything from basic groceries to premium imported goods.
Singapore is a crucial global food market due to its heavy reliance on imports. In 2021, the country imported agricultural and related products worth US$17.2 billion. Major imports include dairy products, fresh fruits, processed vegetables, and meats. Singapore's diverse population of 5.5 million, including 1.5 million expatriates, drives a varied food retail sector. This diversity fuels demand for international products, from Asian specialties to Western delicacies. The multicultural demographic, combined with high disposable incomes and a strong emphasis on quality, positions Singapore as a vital hub for global food brands looking to expand in Asia.
Looking ahead, the future of Singapore's supermarket retail sector is promising. The market is expected to grow at a CAGR of 3.7% from 2024 to 2032, reaching US$50.27 billion by 2032. Continuous innovation, adapting to consumer preferences, and the expansion of e-commerce platforms will drive this growth. Singapore's supermarkets will remain a crucial part of the retail landscape, balancing between traditional in-store experiences and modern online conveniences.
Singapore Supermarket Landscape
Growth Drivers
The supermarket retail sector in Singapore is experiencing robust growth, driven by several key factors. Firstly, rising disposable incomes and an increasing affluent population are fueling demand for premium and organic products. Secondly, the nation's heavy reliance on food imports ensures a constant need for diverse and international products to cater to its multicultural population. Additionally, the growth of e-commerce and online grocery delivery services is reshaping consumer shopping habits, providing convenience and wider access to products. Finally, the emphasis on health and wellness has led to increased consumer interest in natural and organic foods, driving supermarkets to expand their offerings in this category.
Top 3 Consumer Trends
- Health and Wellness Focus: Singaporean consumers are increasingly health-conscious, opting for organic and non-processed foods. There is a rising demand for products that promote gut health, like probiotics and yogurts.
- Premium and Imported Goods: With higher disposable incomes, consumers are investing in premium products, including imported goods from countries like Japan, Australia, and France, reflecting their diverse culinary preferences.
- Convenience and Online Shopping: The convenience of online shopping and grocery delivery services is appealing to busy urban dwellers, with a significant shift towards digital platforms for grocery purchases.
Top 3 Market Trends
- Digital Transformation: Supermarkets are investing in digital technology to enhance the shopping experience, offering mobile apps and online platforms for seamless shopping and delivery services.
- Sustainability Initiatives: There is a growing emphasis on sustainability, with supermarkets adopting eco-friendly practices, such as reducing plastic usage and offering more organic and locally sourced products.
- Expansion of Hypermarkets: Hypermarkets are gaining popularity as one-stop destinations, offering a wide range of products from groceries to electronics, catering to consumers' desire for convenience and value.
The Growth of Online Shopping
Online shopping in Singapore has witnessed significant growth, especially in the grocery sector. In 2024, the grocery delivery market is estimated to reach US$930 million, with a projected CAGR of 8.68% from 2024 to 2029. This growth is driven by the convenience of online platforms, competitive pricing, and the shift in consumer behavior towards digital solutions. Leading players like RedMart, NTUC FairPrice, and AmazonFresh have capitalized on this trend, offering extensive product ranges and efficient delivery services. The pandemic has accelerated the adoption of online shopping, with more consumers preferring the convenience of home delivery as well as competitive pricing. The potential for growth remains substantial, with continuous improvements in logistics, technology, and customer experience expected to drive further expansion in the online grocery sector.
Methodology for Calculating the Biggest Supermarkets in Singapore
GourmetPro's network of food and beverage experts collaborated extensively to compile the following list of the 35 biggest supermarkets in Singapore. They used a combination of publicly available data alongside their own expertise. The ranking considered key factors, including number of stores, annual revenue, geographical reach, as well as company ownership. This comprehensive approach ensures a well-rounded and accurate representation of Singapore’s leading supermarket chains.
The 37 Biggest Supermarkets in Singapore in 2024 According to Experts
37 - Marks & Spencer
Best known for: British groceries and ready-to-eat meals
- Number of outlets: 11
- Parent company: Marks & Spencer Group plc
- Annual revenue: US$ 40 million
- Headquarters: United Kingdom
- Foreign owner
Marks & Spencer combines fashion retail with a dedicated food hall offering popular British groceries, from scones to ready-to-eat meals. Its outlets also feature a range of fresh produce and wines. The chain is popular among expatriates and locals who appreciate British culinary delights.
36 - Lee Mart
Best known for: Fresh Korean banchan and groceries
- Number of outlets: 8
- Parent company: Lee Mart Pte Ltd
- Annual revenue: U$D 5 million
- Headquarters: Singapore
- Local owner
Lee Mart offers an extensive range of authentic Korean groceries, including fresh banchan, beverages, and snacks. Known for its fresh kimbap and skewers at the storefront, the supermarket provides a taste of Korean street food. It is popular among the local Korean community and those interested in Korean cuisine, offering both in-store and online shopping options.
35 - Tekka Wet Market
Best known for: Fresh produce and traditional market experience
- Number of outlets: 1
- Parent company: NA
- Annual revenue: US$ 5 million
- Headquarters: Singapore
- Local owner
Tekka Wet Market is one of Singapore's most famous traditional markets, known for its fresh produce, seafood, and meats. The market is a key destination for fresh and affordable groceries.
34 - OurChoice
Best known for: Specialty imported products
- Number of outlets: 1
- Parent company: OurChoice Pte Ltd
- Annual revenue: US$ 1 million
- Headquarters: Singapore
- Local owner
OurChoice offers a curated selection of specialty imported products, focusing on quality and exclusivity. The store caters to consumers looking for unique and premium items. It also provides online shopping and delivery services.
33 - Tera Madre
Best known for: Organic and natural products
- Number of outlets: 1
- Parent company: Tera Madre Pte Ltd
- Annual revenue: US$ 2 million
- Headquarters: Singapore
- Local owner
Tera Madre offers a wide range of organic and natural products, from fresh produce to pantry staples. Located in Dempsey, it attracts health-conscious consumers and expatriates. The store emphasizes sustainability and quality in its product offerings.
32 - African Market Place
Best known for: South African food and beverages
- Number of outlets: 1
- Parent company: African Market Place Pte Ltd
- Annual revenue: US$ 2 million
- Headquarters: Singapore
- Local owner
African Market Place specializes in South African products, including spices, snacks, and wines. It serves the local South African community and those interested in African cuisine. The store offers both physical and online shopping options.
31 - British Corner Shop
Best known for: British groceries and snacks
- Number of outlets: Online only
- Parent company: British Corner Shop Ltd
- Annual revenue: US$ 10 million
- Headquarters: United Kingdom
- Foreign owner
British Corner Shop is an online supermarket offering a variety of British groceries, from tea to biscuits. It caters to British expatriates and locals with a taste for British products. The store offers international shipping and frequent promotions.
30 - German Market Place
Best known for: Authentic German products
- Number of outlets: 1
- Parent company: German Market Place Pte Ltd
- Annual revenue: US$ 5 million
- Headquarters: Singapore
- Local owner
German Market Place offers a wide range of German products, from sausages to baked goods. Located in Bukit Timah, it serves the local German community and those interested in German cuisine. The store also provides online shopping options.
29 - The French Grocer
Best known for: French fine foods and wines
- Number of outlets: 1
- Parent company: The French Grocer Pte Ltd
- Annual revenue: US$ 3 million
- Headquarters: Singapore
- Local owner
The French Grocer specializes in fine French foods, including cheeses, wines, and foie gras. It caters to expatriates and locals seeking gourmet French cuisine. The store also offers online shopping and delivery services.
28 - Emart24
Best known for: Korean convenience store products
- Number of outlets: 3
- Parent company: Emart24 Pte Ltd
- Annual revenue: US$ 15 million
- Headquarters: South Korea
- Foreign owner
Emart24 is a popular Korean convenience store chain offering snacks, instant meals, and household products. It also serves made-to-order Korean street food, making it a favorite among fans of Korean culture.
27 - Everyday Vegan Grocer
Best known for: Comprehensive vegan products
- Number of outlets: 1
- Parent company: Everyday Vegan Grocer Pte Ltd
- Annual revenue: US$ 5 million
- Headquarters: Singapore
- Local owner
Everyday Vegan Grocer offers a wide range of vegan products, from plant-based meats to dairy alternatives. The store also features a deli section with vegan baked goods. It caters to the growing vegan community and those seeking sustainable food options.
26 - Warehouse Club
Best known for: Bulk-buying and super-saver discounts
- Number of outlets: 1
- Parent company: NTUC FairPrice
- Annual revenue: US$ 100 million
- Headquarters: Singapore
- Local owner
Warehouse Club is NTUC FairPrice's bulk-buying retail format, offering value packs and imported goods at discounted prices. Located in Joo Koon, it targets budget-conscious consumers and businesses looking for wholesale purchases.
25 - J-Mart
Best known for: Japanese alcoholic beverages
- Number of outlets: 3
- Parent company: J-Mart Pte Ltd
- Annual revenue: US$ 10 million
- Headquarters: Singapore
- Local owner
J-Mart is known for its extensive selection of Japanese alcoholic beverages, including sake and umeshu. It also offers a variety of Japanese snacks and groceries. The store attracts Japanese expatriates and locals with a taste for Japanese drinks.
24 - Shine Korea
Best known for: Diverse Korean snacks and beverages
- Number of outlets: 12
- Parent company: Shine Korea Pte Ltd
- Annual revenue: US$ 30 million
- Headquarters: Singapore
- Local owner
Shine Korea offers a wide range of Korean products, including snacks, beverages, and instant meals. Its stores are conveniently located across the city, catering to the growing interest in Korean cuisine. The chain also provides online shopping options.
23 - Sol Mart
Best known for: Fresh Korean vegetables and fruits
- Number of outlets: 5
- Parent company: Sol Mart Pte Ltd
- Annual revenue: US$ 10 million
- Headquarters: Singapore
- Local owner
Sol Mart specializes in fresh produce and groceries from Korea. It provides air-flown vegetables and fruits, ensuring high quality and freshness. The store is popular among health-conscious consumers looking for authentic Korean ingredients.
22 - Koryo Mart
Best known for: Korean groceries and ready-to-cook meals
- Number of outlets: 9
- Parent company: Koryo Mart Pte Ltd
- Annual revenue: US$ 25 million
- Headquarters: Singapore
- Local owner
Koryo Mart offers a comprehensive selection of Korean groceries, including instant noodles, ready-to-cook meals, and beverages. The chain is well-loved by the local Korean community and fans of Korean cuisine.
21 - Harin Mart
Best known for: Authentic Korean snacks and drinks
- Number of outlets: Online only
- Parent company: Harin Mart Pte Ltd
- Annual revenue: US$ 3 million
- Headquarters: Singapore
- Local owner
Harin Mart specializes in Korean snacks, drinks, and household products. It operates primarily online, catering to the growing demand for Korean goods. The store is popular among fans of Korean culture and cuisine.
20 - Thai Supermarket
Best known for: Unique Thai snacks and groceries
- Number of outlets: 1
- Parent company: Thai Supermarket Pte Ltd
- Annual revenue: US$ 5 million
- Headquarters: Singapore
- Local owner
Thai Supermarket provides a variety of Thai products, from snacks to household items. Located in Aperia Mall, it serves the local Thai community and those interested in Thai cuisine. The store also offers online shopping and delivery services.
19 - SO France
Best known for: French gourmet products
- Number of outlets: 2
- Parent company: SO France
- Annual revenue: US$ 10 million
- Headquarters: France
- Foreign owner
SO France offers a selection of gourmet French products, including wines, cheeses, and charcuterie. The store also features an in-house bistro, allowing customers to dine and shop in a French-inspired setting. It caters to expatriates and locals seeking premium French cuisine.
18 - HAO Halal Hub
Best known for: Exclusive Halal products
- Number of outlets: 5
- Parent company: HAO Corp
- Annual revenue: US$ 30 million
- Headquarters: Singapore
- Local owner
HAO Halal Hub specializes in Halal-certified products, providing a wide range of groceries for the Muslim community. It is part of the HAO Mart chain and emphasizes affordability and convenience.
17 - Ryan’s Grocery
Best known for: Organic meats and specialty products
- Number of outlets: 2
- Parent company: Ryan’s Grocery Pte Ltd
- Annual revenue: US$ 15 million
- Headquarters: Singapore
- Local owner
Ryan’s Grocery caters to customers with specific dietary needs, offering organic and gluten-free products. Its stores feature a variety of specialty items, including organic Australian meats. The chain is popular among health-conscious consumers.
16 - Huber’s Butchery
Best known for: Premium meats and gourmet products
- Number of outlets: 1
- Parent company: Huber’s Pte Ltd
- Annual revenue: US$ 20 million
- Headquarters: Singapore
- Local owner
Huber’s Butchery is renowned for its high-quality meats and gourmet products. It sources premium meats from around the world and offers a unique in-store dining experience.
15 - Scarlett Supermarket
Best known for: Chinese groceries and snacks
- Number of outlets: 19
- Parent company: Scarlett Supermarket Pte Ltd
- Annual revenue: US$ 40 million
- Headquarters: Singapore
- Local owner
Scarlett Supermarket specializes in Chinese groceries and snacks, offering a variety of imported goods from China. Its stores are popular among the local Chinese community and expatriates. The chain also features a membership program for regular shoppers.
14 - SuperNature
Best known for: Organic and health food
- Number of outlets: 1
- Parent company: COMO Group
- Annual revenue: US$ 10 million
- Headquarters: Singapore
- Local owner
SuperNature offers a wide range of organic products and dietary supplements. Located in the upscale Dempsey area, it attracts health-conscious consumers. The store also features a deli and restaurant, providing a holistic approach to healthy living.
13 - Scoop Wholefoods
Best known for: Eco-friendly and bulk products
- Number of outlets: 8
- Parent company: Scoop Wholefoods Australia
- Annual revenue: US$ 20 million
- Headquarters: Australia
- Foreign owner
Scoop Wholefoods promotes plastic-free shopping and sells products in bulk. Shoppers bring their own containers to purchase items such as granola, nuts, and organic personal care products. The chain attracts eco-conscious consumers looking for sustainable shopping options.
12 - Prime Supermarket
Best known for: Locally farmed fresh produce
- Number of outlets: 20
- Parent company: Prime Group International
- Annual revenue: US$ 150 million
- Headquarters: Singapore
- Local owner
Prime Supermarket focuses on fresh produce sourced from local farms. It provides budget-friendly options and operates primarily in suburban neighborhoods. The chain emphasizes sustainability and supporting local agriculture.
11 - RedMart
Best known for: Online grocery delivery
- Number of outlets: Online only
- Parent company: Alibaba Group (Lazada)
- Annual revenue: US$ 200 million
- Headquarters: Singapore
- Local owner
RedMart is a leading online grocery platform known for its wide range of products and efficient delivery service. It offers competitive prices and frequent promotions, making it a popular choice for busy consumers who prefer online shopping.
10 - HAO Mart
Best known for: Heartland convenience and Halal products
- Number of outlets: 45
- Parent company: HAO Corp
- Annual revenue: US$ 100 million
- Headquarters: Singapore
- Local owner
HAO Mart combines the convenience of mini-marts with the range of full-scale supermarkets. Its Halal Hub outlets specialize in Halal-certified products, catering to the Muslim community. The chain is expanding rapidly, enhancing its presence across various residential areas.
9 - Mustafa Centre
Best known for: 24/7 shopping experience
- Number of outlets: 1
- Parent company: Mohamed Mustafa and Samsuddin Co Pte Ltd
- Annual revenue: US$ 800 million
- Headquarters: Singapore
- Local owner
Mustafa Centre is a 24/7 shopping destination offering everything from groceries to electronics. Known for its vast product range and competitive prices, it attracts a diverse clientele, including expatriates and tourists. The store's extensive operating hours and variety make it a unique player in the market.
8 - Meidi-Ya
Best known for: Authentic Japanese food and products
- Number of outlets: 2
- Parent company: Meidi-Ya Corporation
- Annual revenue: US$ 50 million
- Headquarters: Japan
- Foreign owner
Meidi-Ya is a premium Japanese supermarket offering a wide range of imported Japanese goods. Its flagship store features a bakery, food hall, and specialty Japanese items. The chain is popular among expatriates and locals seeking authentic Japanese cuisine.
7 - Don Don Donki
Best known for: Japanese products and quirky items
- Number of outlets: 15
- Parent company: Pan Pacific International Holdings
- Annual revenue: US$ 300 million
- Headquarters: Japan
- Foreign owner
Don Don Donki offers a wide variety of Japanese goods, from groceries to cosmetics. Known for its vibrant store environment and unique products, it provides an immersive shopping experience. Many outlets operate 24/7, catering to night shoppers.
6 - Little Farms
Best known for: Organic and fresh Australian imports
- Number of outlets: 7
- Parent company: Little Farms Pte Ltd
- Annual revenue: US$ 50 million
- Headquarters: Singapore
- Local owner
Little Farms specializes in organic produce and artisanal products from Australia. Its stores feature in-house cafes serving healthy meals made from their fresh ingredients. The chain appeals to health-conscious shoppers looking for premium quality.
5 - CS Fresh
Best known for: Fresh produce and ready-to-eat meals
- Number of outlets: 20
- Parent company: Dairy Farm International Holdings
- Annual revenue: US$ 300 million
- Headquarters: Hong Kong
- Foreign owner
CS Fresh, a subsidiary of Cold Storage, focuses on premium fresh produce and gourmet ready-to-eat meals. It attracts health-conscious consumers with its selection of organic and specialty items. The chain emphasizes quality and convenience for its customers.
4 - Sheng Siong
Best known for: Competitive pricing and fresh produce
- Number of outlets: 68
- Parent company: Sheng Siong Group
- Annual revenue: US$ 1.1 billion
- Headquarters: Singapore
- Local owner
Sheng Siong offers a "wet and dry" market experience with an emphasis on fresh seafood and vegetables. Known for its affordability, it also provides discounts for seniors. The chain's strong presence in residential areas makes it a convenient choice for daily grocery shopping.
3 - Cold Storage
Best known for: Premium international products
- Number of outlets: 50
- Parent company: Dairy Farm International Holdings
- Annual revenue: US$ 900 million
- Headquarters: Hong Kong
- Foreign owner
Cold Storage caters to expatriates and locals seeking high-quality imported goods. It offers a variety of international brands and fresh produce. Cold Storage is renowned for its in-house bakery and ready-to-eat meal options, making it a favorite among busy professionals.
2 - Giant
Best known for: Budget-friendly bulk buying
- Number of outlets: Over 60
- Parent company: Dairy Farm International Holdings
- Annual revenue: US$ 1.2 billion
- Headquarters: Hong Kong
- Foreign owner
Giant is a go-to for bulk purchases and budget-friendly shopping. Its hypermarkets offer a wide range of products from groceries to electronics. The chain is known for its "Lower Prices That Last" initiative, ensuring long-term affordability for essential items.
1 - NTUC FairPrice
Best known for: Wide range of daily necessities and premium imported goods
- Number of outlets: Over 370
- Parent company: NTUC Enterprise
- Annual revenue: US$ 3.2 billion
- Headquarters: Singapore
- Local owner
NTUC FairPrice is Singapore's largest supermarket chain, offering a variety of formats such as FairPrice Finest and FairPrice Xtra. Known for its extensive range of affordable and premium products, FairPrice also emphasizes local produce. The retailer is a leader in digital innovation, with robust online shopping and delivery services.
Singapore is a major point of entry for F&B brands who want to expand their presence in Asia. Our F&B experts simplify your journey, reduce risks, and enhance success odds in the Singapore market. Tap into growth opportunities and establish your brand's footprint with our guidance. Book a free consultation with GourmetPro today!
FAQs
1. Which are the three biggest supermarkets in Singapore?
The three largest supermarket chains in Singapore are NTUC FairPrice, Dairy Farm Group, and Sheng Siong.
- NTUC FairPrice leads with over 370 outlets, offering a wide range of products and various store formats.
- Dairy Farm Group operates popular chains like Cold Storage, Giant, and CS Fresh, catering to different market segments.
- Sheng Siong is known for its competitive pricing and fresh produce, with a strong presence in suburban neighborhoods.
2. What is the market size of Singapore’s supermarket sector?
The market size of Singapore’s supermarket sector was US$ 36.25 billion in 2023. This robust market is driven by high consumer spending, increasing disposable incomes, and a demand for convenience and variety in grocery shopping. Supermarkets and hypermarkets dominate the retail landscape, offering a wide range of products from groceries to consumer electronics.
3. What is the future of retail in Singapore?
The future of retail in Singapore is promising, with the market expected to grow at a CAGR of 3.7% from 2024 to 2032, reaching US$ 50.27 billion by 2032. E-commerce and online grocery delivery services will continue to expand, driven by convenience and competitive pricing. Traditional supermarkets will innovate to adapt to changing consumer preferences, focusing on health-conscious products, sustainability, and digital integration. The diverse and affluent population ensures a strong demand for both premium and budget-friendly options.