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Accelerate your market entry and Go-to-Market agenda, on demand
Empower your expansion: From reinventing Route-to-Market strategies to executing strategic expansions, our leaders on-demand propels your growth with agility.
Matthew Smith
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GourmetPro Expert
Market Entry Strategist
Giang Duong
GourmetPro Expert
Distribution Expert
Jay Mota
GourmetPro Expert
Go-To-Market Specialist
Jan Vidal
GourmetPro Expert
Distribution Expert
Lucas Rodriguez
GourmetPro Expert
Operations/Supply Chain
Jong Tak Park
GourmetPro Expert
Distribution Expert
Rob Hall
GourmetPro Expert
Market Entry Strategist
Melody Madhavan
GourmetPro Expert
Go-To-Market Specialist
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Companies that trust us
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Unrivaled Experience in Market Entry and GTM execution
Navigating market entry without local capabilities, limited insights, connections, and on-ground support can be an overwhelming experience.
Our Market Entry and Go-to-Market professionals excel at bypassing these hurdles, accelerating progress, and ensuring success.
Market Entry Strategists
Our Market Entry strategists are former C-Suite executives and industry insiders, possessing an innate understanding of the winning market entry opportunities potential across top regional and local markets. They enrich your market entry with unmatched insights and actionable recommendations.
Critical Challenges They Master
Where to Play
They excel in assessing the product/market fit, walking you through the winning regional & local markets, and the optimal segments & channels.
Market Complexity
They master the intricacies of local competitive landscapes, adeptly identifying opportunities, pitfalls, and strategic shortcuts.
Tailored-made
They reject the one-size-fits-all approach, and deliver tailored-made entry strategies with down-to-earth and specific recommendations
With over 25 years of marketing experience in Asian markets, including Tokyo, Shanghai, Sydney, Singapore, and Bangkok, I've developed unparalleled expertise in APAC market entry. Combining regional strategic insights, practical market entry experience and marketing expertise, I specialize in guiding F&B brands through regional market entry strategy, expanding their local footprint, managing their regional growth initiatives and lead their brand localization.
Strengths They Bring to the Table
Insiders
Their insights encompass the latest market dynamics, the competitive landscape, and the agenda of key potential distributors.
Execution-driven
As former commercial executives, they adopt a down-to-earth approach to the entry scenarios and frame the execution roadmap.
Value Chain Expertise
They master the value chain and commercial metrics, building accurate business cases with detailed costs/profits and AMP budgets.
A Real-world Example
- Client: Chief Commercial Officer, emerging spirits leader (revenues: $10+ Million).
- Briefing: Lead a market entry initiative in a core-market, define the RTM and value chain strategy, establish strong commercial relationship with one of the top three alcoholic beverage importers.
Duration
4 Months
Time commitment
1 Day a week
Monthly Budget
5,600
USD
Accelerate your market entry journey!
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Go-to-Market Specialists
In the fast-paced food landscape, reaching your target market effectively is crucial. Our Go-to-Market Specialist is here to empower your brand and product with a strategy designed for success. From tailored launch planning to commercial execution, we ensure you make a strong and impactful entry into your next market.
Critical Challenges They Master
Customer Engagement
These experts excel in designing the most compelling sales pitch and engagement programs for the trade and your Key Accounts.
Localization
They're adept at making your brand locally relevant, crafting activations , assets and brand toolkit that resonate with the local culture and preferences, ensuring your brand feels like a native favorite.
Impact
Launching a new product is usually a one chance success or failure. Mastering new brand launches, they maximize the impact of your launch plan and your ROI.
With over 20 years in global food innovation, I’ve led and mentored teams that have successfully brought over 800 products to life. With fractional hiring, you can leverage my expertise without the full-time commitment. This flexible approach allows your organization to tap into high-level insights and strategies, ensuring we innovate, scale, and drive success together.
Strengths They Bring to the Table
Local expertise
They built their sales & marketing credentials on the ground, managing dozen of new brands Go-to-Market plans, leveraging best practices that they learn the hard way.
Tailored-made
They adopt an agile approach to GTM, making the best of your resources and priorities, focusing on metrics and outcomes, and proactively identifying opportunity to pivot and scale winning activities.
Marketing savvy
They master the core tactics from shopper marketing to social/digital marketing
Unlock your next market?
Schedule a callLocal Distribution Experts
These specialists are your gateway to successful distribution partnerships. Former C-Suite executives and industry veterans with 20-30 years' experience, they advise industry leaders, boasting unique connections to top executives. They assist with the initial matchmaking in your target market and provide ongoing support to ensure flawless execution. They support you as advisors, fractional country managers or interim executives.
Critical Challenges They Master
Access to Decision Makers
They excel at connecting you with decision-makers at the highest level of the organization, initiating conversations for new partnerships.
Time to Market
They reduce dramatically the market entry process, translating the market entry strategy into concrete execution steps.
De-risking
These experts anticipate pitfalls, and offering actionable insights and recommendations before you step into the meeting room with a potential distributor.
I served as the Commercial Director at leading retail companies in APAC, as Dairy Farm Group, Walgreens Boots Alliance and the CJ group. As one of the top senior executives, I had the privilege of leading transformational initiatives, building new retail concepts, optimizing supply and commercial processes, and renovating thousands of SKUs. I am based in Seoul, where I built an unparalleled network with top South Korean conglomerates and retailers. Previously I worked across Hong Kong, Macau, China, Malaysia, Singapore, Indonesia, Vietnam, Philippines, and Cambodia. I am committed to driving new strategic partnerships initiatives and have a lasting impact on your market entry journey in APAC.
Strengths They Bring to the Table
Matchmaking
With connections to executives in leading retailers, manufacturers, conglomerates, and more, they open the right doors for your project.
Leadership
Their leadership combines a comprehensive 360-degree perspective, exceptional negotiation skills, and a talent for building synergies.
Engagement
They ensure your market entry project aligns with your counterpart's growth agenda and garners the right buy-in within the organization.
A Real-world Example
- Client: Internal Director, Leading European bakery chain.
- Briefing: Build a franchise network in 5 strategic markets in APAC, identify and connect with potential Master Franchisees, support discussions and negotiations.
Duration
9 Months
Time commitment
0.5 Days a week
Monthly Budget
4,000
USD
Find your next distribution partner?
Schedule a callHire GourmetPro Talent
Matthew Smith
Market Entry Strategist
Matthew is an experienced and successful marketing leader with a proven track record of driving growth and innovation across various industries, including FMCG. In his most recent role as SVP of Marketing and eCommerce at Steuben Foods and Elmhurst 1925, he played a key role in the company's entry into the plant-based food and functional snacking space, from strategy to commercialization. He also turned around the $6MM DTC E-Commerce business for Elmhurst, a national plant-based beverage brand.
Previously at
Giang Duong
Distribution Expert
Giang is a highly experienced Sales & Trade Marketing professional with over 10 years of hands-on experience in diverse channels such as Traditional trade, Modern On & Off trade. With a proven track record, Giang has established herself as an innovative, solution-oriented, and quick-learner with a client-centric attitude. She excels in fast-paced and dynamic working environments, thriving on challenges and driving operational turnarounds for growth and profitability.
Previously at
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Jay Mota
Go-To-Market Specialist
Jay is an experienced F&B industry professional with experience across product development, marketing, branding & strategy which enables his firm to provide holistic advisory to his clients. Jay has a deep understanding of food science and nutrition and a passion for developing new product ideas and bringing them to life.
Previously at
Rob Hall
Market Entry Strategist
Rob is an Australian with over 25 years brand and marketing experience across Asian markets– working in cities including Tokyo, Shanghai, Sydney, Singapore & Bangkok. A key focus has been working with F&B brands to localize their brand, marketing and sales experiences throughout the region. Rob combines a solid strategic brand/marketing background from working on the F&B brand side, with the practical marketing implementation experience from working with agencies across Asia.
Previously at
Jan Vidal
Distribution Expert
Jan is a highly accomplished Senior Innovation & Market Development Executive with an extensive background in the foodtech industry. Throughout his career, Jan has held various leadership roles in expansion, marketing, and innovation, and has consistently delivered exceptional results in his commercial, R&D, and industrial networks.
Previously at
Melody Madhavan
Go-To-Market Specialist
Melody is an accomplished professional with a proven track record in brand management and marketing strategy across diverse industries. Currently serving as a Commercial & Marketing MBA Intern/Japan Commercial Manager at UMAMI BIOWORKS in Singapore, Melody has been instrumental in driving the company's growth and success.
Previously at
Our Publications
Schedule a call with us
Polina Oba
COO and Co-founder
1
Talk to one of our Industry Experts
An expert on your team will work with you to understand your goals, technical needs, and team dynamics
2
Work With Hand-selected Talent
Within days, we'll introduce you to the right talent for your project. Average time to match is less than 24 hours.
3
The Right Fit, Guaranteed
Work with your new team member on a trial basis (pay only if satisfied), ensuring you hire the right people for the job.
1
Talk to one of our Industry Experts
An expert on your team will work with you to understand your goals, technical needs, and team dynamics
2
Work With Hand-selected Talent
Within days, we'll introduce you to the right talent for your project. Average time to match is less than 24 hours.
3
The Right Fit, Guaranteed
Work with your new team member on a trial basis (pay only if satisfied), ensuring you hire the right people for the job.
You have growth objectives
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