BREAK THROUGH INTO NORTH AMERICA

This region is an exciting market to tap into, whether you’re a manufacturer, importer, distributor, or are in food service.

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Alison Fagan

GourmetPro Expert

Transformation Leader

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Phaedra Ruffalo

GourmetPro Expert

Innovation Project Leader

Consumer Intelligence

Strategic Partnership

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You have growth objectives

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MARKET ENTRY

MARKET EXPANSION

INNOVATION

Unique Characteristics

North America

The heart of the global economy, with impressive purchasing power

Diverse audience

Diverse and multicultural population with eclectic tastes

Opportunities aplenty

A food innovator’s dream destination

Versatile palate

Strong demand for domestic products, but also growing interest in international offerings

Adventurous consumer

Willingness to experiment with F&B products

Challenges of North America

Highly competitive food and beverage industry, be it retail or food service

Sophisticated retail landscape, with a mix of traditional brick-and-mortar stores, digital stores, and hybrid models

Stringent standards and extensive regulatory requirements for domestic and imported products

The GourmetPro Difference

Discover the Flavor of Opportunity

This region is an exciting market to tap into, whether you’re a manufacturer, importer, distributor, or are in food service. Navigating the intricacies of the food and beverage markets in North America may seem straightforward on the surface. But let's face it – entering a new market can be complex, time-consuming, and frustrating.

Savor Success with GourmetPro Experts

Experience and local expertise are invaluable in these situations. That's where our GourmetPro Collective of experts comes in. Each of our local experts has decades of experience spanning every aspect of the food and beverage industry, just to help you craft an effective growth strategy for market entry, expansion, or innovation in each step of your journey.

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Phaedra Ruffalo

Market Intelligence

Strategic Advisory

Product Innovation

Markets:

Phaedra, a food futurist with 20+ years in food innovation marketing, re-energized 800+ products and led initiatives at the American Egg Board and MARS Foodservices.

Previously at:

Newly Weds Foods, American Egg Brand, Grupo Bimbo, Mars, Incorporated, Taylor Farms, The Kraft Heinz Company, Schwan's Food Co., Trader Joe's, SURGE Innovators

Brett Sardo

Commercial

Markets:

Brett is an experienced professional with a strong background in the F&B industry across all areas.

Previously at:

milkadamia, Elmhurst 1925, Lactalis Group, Canada Beef, Agropur, Saputo Inc., Smithfield Foods, PepsiCo, Sardust

Dan Follese

Product Innovation

Commercial

Strategic Advisory

Markets:

Dan is a veteran in the foodservice industry with 30+ years of experience blending classical culinary training with innovative food marketing.

Previously at:

Schreiber Foods, CSM Bakery Solutions, Food Trend Translator, Whole Foods Market, Shell's Seafood, Olive Garden

Kirsten Sutaria

Product Innovation

Consumer Intelligence

Markets:

Kirsten is a product development expert with 13+ years of experience in the creation and successful launch of innovative F&B products.

Previously at:

Wonderlab Doozy, innocent drinks, Ben & Jerry's, Unilever

Alison Fagan

Commercial

Product Innovation

Markets:

Alison is renowned for driving innovation in the global protein industry specializing in sustainability, market strategies, and supply chain management.

Previously at:

CF Foods Group, Ornua Foods, Bord Bia - The Irish Food Board

Christine Couvelier

Strategic Advisory

Product Innovation

Markets:

Christine Couvelier is a renowned global culinary trendologist, executive chef, and culinary executive with a distinguished career in food innovation and sustainability.

Previously at:

Culinary Concierge, Trendi, Unilever, Maple Leaf Foods Inc, George Brown College, President’s Choice, Cara Operations

Rana Shehadeh

Product Innovation

Strategic Advisory

Markets:

Rana F. Shehadeh is a strategic leader in Research & Development with extensive experience in multinational corporations like Barilla Group and PepsiCo, as well as academia at Miami-Dade College. As Chief Research, Development & Quality Officer at Barilla, she drove global innovation and significant cost savings. Her roles at PepsiCo and Sartori Foods further underscore her expertise in R&D management and market strategy. At Miami-Dade College, she led innovative programs as Dean, fostering student empowerment through initiatives like the Business Innovation & Technology Center. With a strong academic background in Physical Chemistry, Chemical Engineering, and Business Administration, Rana excels in driving sustainable growth and organizational success.

Previously at:

Miami Dade College, Barilla, PepsiCo, Sartori Foods, Schwan's Food Co., A.T. Kearney, Georgia-Pacific

Peter Gower

Commercial

Markets:

Peter is a creative, Global Strategy, Business Development and Sales leader who drives revenue and profit growth. With extensive experience in International Business Development, Export Sales, New Product Development and Marketing in over 90 countries.

Previously at:

Welch's Foods, Beringer Wine Estates, Kalsec Inc., Creamy Creation, Best Foods, Knorr, Bertolli, Friesland Campina

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The GourmetPro network has more than 150 F&B experts based in more than 30 countries around the world, ready to help you unlock new business potential.

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