Lorenzo is an accomplished Senior Executive with a proven track record in leading profitable businesses globally. He brings strategic vision and exemplary leadership honed through roles at multinational firms like Ferrero, Danone, Lactalis, and Nestlé. With expertise spanning marketing, export strategy, retail, wholesalers, business development, trade marketing, and consultancy, Lorenzo thrives in international environments, driving forward business development initiatives with a results-oriented approach. His comprehensive skill set includes Global Brand Management, Controlling, Innovation Development, Marketing Mix Optimization, Advertising Strategy, Market Research, Multimedia Communication, Brand/Range Rationalization, P&L Optimization, Export, and Operational Planning, reflecting my profound understanding of the FMCG sector.
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