Cho Youn Lee, formerly among the top 100 senior executives at Dairy Farm Group, served as the Commercial Director of Own Brand for Manning’s & Guardian H&B retail stores across multiple countries, overseeing collaboration with business units in HK/MU, China, Malaysia, Singapore, Indonesia, Vietnam, Philippines, and Cambodia, achieving a sales revenue of 176M USD in 2019. She formulated own brand and product development/sourcing strategies, managed life cycle and product development, and spearheaded brand renovation and relaunch plans for over 2000 SKUs under Mannings, Guardian brands, and Dairy Farm's consumer own brands like Happy Mask, Skinbiotics, Derma 365, and Botanecogarden. With 8 years of experience as Director of Commercial and Marketing in Asia and UK at Walgreens Boots Alliance, Cho Youn successfully launched Boots flagship store in Tmall Global and played a pivotal role in the merger between Alliance boots sourcing and Walgreens GSO in Hong Kong.
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