BREAK THROUGH INTO ASIA

With a rapidly growing economy and consumer spending power, Asia is emerging as the place to be for food and beverage brands.

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Denise Kwok

GourmetPro Expert

Market Insight Expert

Market Entry Strategist

Market Insight Expert

Companies that trust us

You have growth objectives

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MARKET ENTRY

MARKET EXPANSION

INNOVATION

Unique Characteristics

Asia

Emerging markets with improving infrastructure

Largest population

Home to half the world’s population

Strong food culture

Strong regional food cultures influencing flavor and dish innovation around the world

Young consumer base

Young, aspirational, and connected population, with increasing disposable income and keen to experiment with new foods

Challenges of Asia

Multiple languages, not just across countries but also within

Complex and developing retail landscape that can be fragmented and difficult to navigate

Competitive local food and beverage industries, for both retail and food service

The GourmetPro Difference

Discover the Flavor of Opportunity

Much of Asia is opening up to the world and the region has proven to be as exciting a destination as complicated for food and drink brands. Whether you’re a manufacturer, importer, distributor, or in food service, Asia is the place to be right now. However, navigating the intricacies of the local food and beverage markets in Asia can be complex, time-consuming, and frustrating.

Savor Success with GourmetPro Experts

Experience and local expertise are invaluable in these situations. That's where our GourmetPro Collective of experts comes in. Each of our local experts has decades of experience spanning every aspect of the food and beverage industry, just to help you craft an effective growth strategy for market entry, expansion, or innovation in each step of your journey.

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Choyoun Lee

Commercial

Markets:

Cho Youn Lee, formerly among the top 100 senior executives at Dairy Farm Group, served as the Commercial Director of Own Brand for Manning’s & Guardian H&B retail stores across multiple countries, overseeing collaboration with business units in HK/MU, China, Malaysia, Singapore, Indonesia, Vietnam, Philippines, and Cambodia, achieving a sales revenue of 176M USD in 2019. She formulated own brand and product development/sourcing strategies, managed life cycle and product development, and spearheaded brand renovation and relaunch plans for over 2000 SKUs under Mannings, Guardian brands, and Dairy Farm's consumer own brands like Happy Mask, Skinbiotics, Derma 365, and Botanecogarden. With 8 years of experience as Director of Commercial and Marketing in Asia and UK at Walgreens Boots Alliance, Cho Youn successfully launched Boots flagship store in Tmall Global and played a pivotal role in the merger between Alliance boots sourcing and Walgreens GSO in Hong Kong.

Previously at:

Dairy Farm Group, Walgreens Boots Alliance

Alvin Sabai

Strategic Advisory

Franchise Management

Markets:

Alvin brings over 20 years of senior management experience, blending corporate roles with entrepreneurship. As Principal Consultant at Strategic Consultants, he's guided over 100 SMEs in F&B, retail, spa, education, and hospitality sectors, focusing on franchising, business growth, and partnerships. Specializing in business and franchise development, he's known for his strategic acumen and operational expertise, evident in his leadership as CEO of the iFood group for 22 years, where he grew the company from a single outlet to 28 café-bakeries and restaurants, achieving consistent 15%+ yearly growth. Committed to social impact, he's registered iFood as a social enterprise, reflecting his dedication to community contribution.

Previously at:

ifood Pte Ltd, Delifrance Asia Pacific, Au Bon Pain

Giang Duong

Commercial

Markets:

Giang is a Sales & Trade Marketing professional with 10+ years of experience in diverse channels such as Traditional trade, Modern On & Off trade.

Previously at:

Ambrostech, Mars, Incorporated, Coca-Cola, Masan Consumer Corporation, Friesland Campina, AIESEC

Denise Kwok

PR / Media

Market Intelligence

Commercial

Markets:

Denise is a seasoned brand strategist with over 15 years of experience driving impactful change in purpose-led businesses worldwide

Previously at:

Impossible Foods, H&M, Rupert Sanderson

Robert Hall

Commercial

Markets:

Rob, an Australian with 25+ years of brand and marketing experience in Asia, specializes in localizing F&B brands.

Previously at:

Dot 360, Mullen Lowe Open, Brand4Humans

Panam Parikh

Product Innovation

Compliance / Regulations

Markets:

Panam is an international nutrition scientist with nearly two decades of experience working with global food and beverage multinationals.

Previously at:

Friesland Campina, SIRO Clinpharm Pvt. Ltd., Nutrition for Impact, Bangladesh Agricultural University, Ghent University, GROW, GlaxoSmithKline Consumer Healthcare, Nature Lock Foods

Marc Matsumoto

Market Intelligence

PR / Media

Markets:

Marc Matsumoto is an F&B consultant and culinary creator operating at the junction of food, media, and marketing. When he's not developing new opportunities for his clients, Marc hosts Bento Expo on NHK World, introducing the world to the delightful art of Japanese bento box lunches. He also publishes the food blog NoRecipes.com, where he teaches every day cooks how to elevate their meals using easy to follow techniques.

Previously at:

No Recipes, Cultivera, LLC, NHK, Public Broadcasting Service (PBS), Lime Company, Netflix, Nokia

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