The 12 Biggest Supermarkets in Vietnam in 2024

Introduction

Supermarkets in Vietnam have been seeing significant growth and modernization over the last few years. The market size is projected to increase from US$246.65 billion in 2023 to US$435.59 billion by 2028, reflecting a robust CAGR of 12.05%.

Notable trends in 2024 include the rise of e-commerce, with online sales reaching US$14 billion in 2022 and expected to hit US$32 billion by 2025. The pandemic accelerated the shift towards online shopping, forcing traditional retailers to innovate and expand their digital presence. Supermarkets have capitalized on this trend by integrating online shopping, fast delivery services, and smart payment options.

However, challenges such as supply chain disruptions and rising commodity prices persist. Despite these obstacles, the future of Vietnam's supermarket retail sector looks promising, with continuous foreign investment, mergers, and acquisitions expected to drive further growth and expansion.

The Supermarket Landscape in Vietnam

The retail landscape in Vietnam is evolving rapidly, characterized by a shift from traditional markets to modern retail formats such as supermarkets and convenience stores. This transformation is driven by urbanization, increasing disposable incomes, and changing consumer preferences. Consumers in Vietnam now prefer shopping in supermarkets for the convenience, variety, and quality assurance they offer. These modern retail outlets provide a one-stop shopping experience, featuring everything from fresh produce to household goods under one roof.

Supermarkets are proliferating in urban areas like Ho Chi Minh City, Hanoi, and Da Nang, where the population density is high and consumers have higher purchasing power. The growth is also notable in suburban and rural areas, albeit at a slower pace, as retailers seek to tap into the rising middle-class segment. The expansion of supermarket chains such as WinMart+, Bach Hoa Xanh, and Co.op Food illustrates this trend.

The convenience of online shopping has further bolstered the supermarket sector. Many chains now offer online ordering and delivery services, catering to the tech-savvy younger generation and busy urbanites. The COVID-19 pandemic accelerated this shift, highlighting the importance of e-commerce in the retail landscape. Consequently, supermarkets in Vietnam are not only growing in number but are also adapting to meet the evolving demands of consumers, ensuring robust future growth​.

Methodology for Calculating the Biggest Supermarkets in Vietnam

GourmetPro's network of food and beverage experts collaborated extensively to compile the list of the 12 biggest supermarkets in Vietnam. They used a combination of publicly available data, such as annual reports, industry publications, and market analysis, alongside proprietary insights from industry experts. The ranking considered key factors: financial information where available, number of stores, and geographic reach. This comprehensive approach ensures a well-rounded and accurate representation of Vietnam's leading supermarket chains.

The 12 Biggest Supermarkets in Vietnam in 2024 According to Industry Experts

12 - Tops Market

• Number of stores across Vietnam: 9
• Parent company: Central Retail Corporation
• Locations present in: Hanoi, Ho Chi Minh City
• Headquarters: Bangkok, Thailand
• Owner of the supermarket: Central Group
• Whether local or foreign owner: Foreign

Tops Market, part of Thailand’s Central Group, is known for offering a wide range of quality products. Their focus on providing a premium shopping experience with imported goods and fresh produce makes them a preferred choice for high-end consumers in urban areas.

11 - BRG Mart

• Number of stores across Vietnam: 15
• Parent company: BRG Group
• Locations present in: Hanoi, Hai Phong, Quang Ninh
• Headquarters: Hanoi, Vietnam
• Owner of the supermarket: BRG Group
• Whether local or foreign owner: Local

BRG Mart is a domestic brand renowned for its commitment to quality and service. The chain supports local agriculture by sourcing fresh produce locally, making it a popular choice for consumers seeking trustworthy and high-quality products.

10 - Aeon Maxvalu

• Number of stores across Vietnam: 16
• Parent company: AEON Group
• Locations present in: Hanoi, Ho Chi Minh City, Binh Duong
• Headquarters: Chiba, Japan
• Owner of the supermarket: AEON Group
• Whether local or foreign owner: Foreign

Aeon Maxvalu offers a mix of Japanese and local products, catering to the growing demand for high-quality imported goods. Their small-format stores provide convenience for urban dwellers, while maintaining a strong reputation for quality and customer service.

9 - MegaMarket

• Number of stores across Vietnam: 21
• Parent company: BJC/TCC Group
• Locations present in: Ho Chi Minh City, Hanoi, Da Nang
• Headquarters: Bangkok, Thailand
• Owner of the supermarket: BJC/TCC Group
• Whether local or foreign owner: Foreign

MegaMarket, formerly Metro Cash & Carry, focuses on providing wholesale solutions for businesses and households. Their extensive range of products and competitive pricing make them a key player in Vietnam’s retail market.

8 - Lanchi Mart

• Number of stores across Vietnam: 24
• Parent company: Not specified
• Locations present in: Hanoi, Hai Duong, Ninh Binh
• Headquarters: Hanoi, Vietnam
• Owner of the supermarket: Local ownership
• Whether local or foreign owner: Local

Lanchi Mart serves suburban areas with a diverse product range at stable prices. Their community-centric approach and focus on customer service have helped them build a loyal customer base in less urbanized regions.

7 - GS25

• Number of stores across Vietnam: 245
• Parent company: GS Retail
• Locations present in: Ho Chi Minh City, Hanoi, Da Nang
• Headquarters: Seoul, South Korea
• Owner of the supermarket: GS Retail
• Whether local or foreign owner: Foreign

GS25, a South Korean convenience store chain, has rapidly expanded in Vietnam. Known for its modern store layout and diverse product offerings, GS25 targets young, urban consumers with a blend of Korean and local products.

6 - Mini Stop

• Number of stores across Vietnam: 187
• Parent company: AEON Group
• Locations present in: Ho Chi Minh City, Hanoi
• Headquarters: Chiba, Japan
• Owner of the supermarket: AEON Group
• Whether local or foreign owner: Foreign

Mini Stop, another brand under AEON Group, focuses on providing convenience with a wide range of ready-to-eat meals and everyday necessities. Their emphasis on convenience and quality has made them a favorite among busy urbanites.

5 - Family Mart

• Number of stores across Vietnam: 160
• Parent company: FamilyMart Co., Ltd.
• Locations present in: Ho Chi Minh City, Hanoi
• Headquarters: Tokyo, Japan
• Owner of the supermarket: FamilyMart Co., Ltd.
• Whether local or foreign owner: Foreign

Family Mart is well-regarded for its convenience, offering a wide range of products and services, including 24/7 operation. The chain focuses on high standards of customer service and a broad selection of both local and imported goods.

4 - Circle K

• Number of stores across Vietnam: 447
• Parent company: Alimentation Couche-Tard
• Locations present in: Ho Chi Minh City, Hanoi, Da Nang
• Headquarters: Laval, Quebec, Canada
• Owner of the supermarket: Alimentation Couche-Tard
• Whether local or foreign owner: Foreign

Circle K is a global convenience store brand that has established a strong presence in Vietnam. Known for its 24/7 service and a variety of products, Circle K is popular among urban consumers for its convenience and reliability.

3 - Co.op Food

• Number of stores across Vietnam: 579
• Parent company: Saigon Co.op
• Locations present in: Ho Chi Minh City, Hanoi, Da Nang
• Headquarters: Ho Chi Minh City, Vietnam
• Owner of the supermarket: Saigon Co.op
• Whether local or foreign owner: Local

Co.op Food, part of Saigon Co.op, focuses on fresh and safe food products. Their strong emphasis on quality and community engagement has made them a trusted name among Vietnamese consumers, particularly in urban areas.

2 - Bach Hoa Xanh

• Number of stores across Vietnam: 1,698
• Parent company: Mobile World Investment Corporation
• Locations present in: Ho Chi Minh City, Hanoi, Da Nang
• Headquarters: Ho Chi Minh City, Vietnam
• Owner of the supermarket: Mobile World Investment Corporation
• Whether local or foreign owner: Local

Bach Hoa Xanh offers a wide range of fresh produce and everyday essentials, focusing on convenience and affordability. Their rapid expansion and competitive pricing have solidified their position as a leading grocery retailer in Vietnam.

1 - WinMart+

• Number of stores across Vietnam: 3,500
• Parent company: Masan Group
• Locations present in: Nationwide
• Headquarters: Ho Chi Minh City, Vietnam
• Owner of the supermarket: Masan Group
• Whether local or foreign owner: Local

WinMart+ leads the market with its extensive network of stores across Vietnam. Known for its comprehensive range of products and convenient locations, WinMart+ is a go-to choice for Vietnamese consumers seeking quality and convenience. Their innovative retail strategies and customer-focused approach have driven their significant growth.

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FAQs

1. What is the largest supermarket chain in Vietnam?

The largest supermarket chain in Vietnam is WinMart+, with an impressive network of 3,500 stores across the country. Owned by Masan Group, WinMart+ offers a comprehensive range of products, from fresh produce to household essentials, catering to the diverse needs of Vietnamese consumers. Their widespread presence and commitment to quality and convenience have made them a dominant player in the retail market. WinMart+ has successfully leveraged its extensive store network and innovative retail strategies to maintain its leadership position in Vietnam’s rapidly growing supermarket sector.

2. How big is the Vietnamese supermarket sector?

The Vietnam supermarket sector is substantial and rapidly expanding. In 2023, the market size was approximately US$246.65 billion, and it is projected to grow to US$435.59 billion by 2028, with a CAGR of 12.05%. This growth is driven by urbanization, rising disposable incomes, and the increasing preference for modern retail formats over traditional markets. The sector's expansion is further fueled by the proliferation of e-commerce, the entry of foreign players, and significant investments in modern retail infrastructure. The supermarket sector in Vietnam is poised for continued growth, reflecting the evolving consumer behavior and economic development.

3. Which are the leading homegrown Vietnamese supermarkets?

Several homegrown Vietnamese supermarkets have established a strong presence in the retail market. These homegrown supermarkets play a crucial role in catering to the diverse needs of Vietnamese consumers while supporting local agriculture and businesses.

• Co.opmart is a leading chain operated by the Ho Chi Minh City Cooperative Alliance, known for its wide range of fresh and affordable products.
• Bach Hoa Xanh, a subsidiary of Mobile World Investment Corporation, focuses on convenience and competitive pricing, with nearly 1,700 stores nationwide.
• WinMart, under Masan Group, is another prominent local chain, offering a comprehensive range of products across its extensive store network.

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