The 10 Leading Food Retailers in Indonesia in 2024

Key Takeaways

The market for food retailers in Indonesia has experienced significant growth and transformation in recent years, becoming one of the largest in the Asia Pacific region. By 2023, the market had expanded to include a diverse array of retail formats, catering to the varying needs of its vast population. In 2024, the Indonesian supermarket sector continues to evolve, driven by trends such as increased urbanization, the rise of digital innovation, and a growing consumer preference for convenience and premium products.

Notable trends in 2024 include the rapid growth of e-grocery platforms and the sustained dominance of traditional retailers in rural areas. Supermarkets are adapting to these changes by offering hybrid shopping experiences, blending online and offline services to cater to tech-savvy consumers while maintaining a robust physical presence. The future of supermarket retail in Indonesia looks promising, with continued investment in technology and infrastructure expected to enhance efficiency and accessibility across the archipelago.

Overview of the Food Retail Landscape in Indonesia

The food retail market in Indonesia is one of the largest and most dynamic sectors in the country, projected to grow significantly in the coming years. In fact, Indonesia’s food retail sector is among the largest in Asia Pacific. In 2023, the overall retail market size was valued at around IDR4,927 trillion (US$300 billion), with food and grocery being the leading sector. Food retailers in Indonesia (particularly the grocery market) were estimated to be worth US$169.4 billion in 2022. The country’s F&B market is estimated to be growing at a CAGR of 5.7% during 2020-25.

Indonesian food retail comprises various formats, including traditional markets, convenience stores, supermarkets, hypermarkets, and the rapidly growing e-grocery platforms. Traditional markets, known as "pasar," and small independent stores called "warungs" still dominate the rural and semi-urban regions due to their accessibility and cultural significance. In contrast, urban areas see a greater prevalence of modern retail formats such as supermarkets and hypermarkets​​.

Supermarkets and hypermarkets like Indomaret, Alfamart, and Hypermart are key players, offering a broad range of local and imported products. The rise of convenience stores is notable, with chains such as Indomaret and Alfamart opening new outlets regularly to cater to the increasing demand for quick and easy shopping experiences.

Consumer shopping habits in Indonesia have evolved, particularly influenced by the COVID-19 pandemic, which accelerated the shift towards online shopping and home delivery services.

Growth of the Online Grocery Shopping Sector

The e-commerce sector in Indonesia has seen remarkable growth, driven by increased internet penetration, smartphone usage, and shifting consumer preferences. In 2020, the online grocery market was valued at US$1.3 billion and is projected to reach US$5.6 billion by 2025​​. This surge is primarily fueled by the COVID-19 pandemic, which significantly boosted demand for online shopping and home delivery services as consumers sought safer and more convenient shopping methods. During 2024-30, this segment is projected to grow at a CAGR of around 24.7%.

Key trends driving this growth include the rising popularity of e-grocery platforms like Shopee, Klikindomaret, and Lazada, as well as newer entrants such as AlloFresh and HappyFresh. Consumers increasingly prefer the convenience of online shopping, which offers a wider variety of products and competitive pricing. The integration of advanced technologies like AI and big data analytics by e-commerce companies further enhances user experience and operational efficiency, supporting sustained growth in this sector.

The e-grocery market's rapid expansion reflects a broader digital transformation within Indonesia's retail landscape, promising continued growth and innovation in the years to come.

Methodology for Calculating the Leading Food Retailers in Indonesia

GourmetPro's network of food and beverage experts collaborated extensively to compile the list of the top 10 supermarket chains/food retailers in Indonesia. They used a combination of publicly available data alongside their own expertise. The ranking considered key factors, including number of stores, geographical reach, available financial information, as well as company ownership. This comprehensive approach ensures a well-rounded and accurate representation of Indonesia’s leading supermarket chains.

The 10 Biggest Food Retailers in Indonesia in 2024

10 - Lulu Hypermarket

• Number of stores across Indonesia: 3
• Parent company: Lulu Group International
• Locations present in: Jakarta, Bogor, Tangerang
• Headquarters: Abu Dhabi, UAE
• Owner of the retailer: Yusuff Ali M.A.
• Whether local or foreign owner: Foreign

Lulu Hypermarket is known for its high-quality offerings and spacious store layouts. It provides a wide range of products, including fresh produce, groceries, and ready-to-eat meals. Lulu is expanding in Indonesia, with plans to open more outlets to cater to the growing demand for premium products​​.

9 - Kem Chicks

• Number of stores across Indonesia: 2
• Parent company: Boga Catur Rata
• Locations present in: Jakarta
• Headquarters: Jakarta, Indonesia
• Owner of the retailer: Private
• Whether local or foreign owner: Local

Kem Chicks targets the expatriate community and upper-middle-income consumers, offering premium quality products and a vast selection of imported goods. Their focus on high-end, niche markets has made them a standout player in Jakarta’s retail scene​.

8 - Grand Lucky

• Number of stores across Indonesia: 5
• Parent company: Lucky Strategies PT
• Locations present in: Jakarta, Bali
• Headquarters: Jakarta, Indonesia
• Owner of the retailer: Private
• Whether local or foreign owner: Local

Grand Lucky hypermarkets are popular among expatriates and upper-middle-income consumers. They offer a comprehensive selection of local and imported products, known for their spacious stores and premium product offerings​​.

7 - Hero Supermarket

• Number of stores across Indonesia: 22
• Parent company: Dairy Farm International Holdings Limited
• Locations present in: Greater Jakarta, Balikpapan, Makassar, Surabaya, Papua, Yogyakarta, Bandung
• Headquarters: Jakarta, Indonesia
• Owner of the retailer: Dairy Farm International Holdings Limited
• Whether local or foreign owner: Foreign

Hero Supermarket is well-regarded for its quality products and focus on health and wellness. It offers a variety of imported goods and caters to upper-middle-income consumers, positioning itself as a premium retailer​.

6 - Farmers Market and Ranch Market

• Number of stores across Indonesia: 43 (27 Farmers Market, 16 Ranch Market)
• Parent company: PT Supra Boga Lestari Tbk
• Locations present in: Jakarta, Tangerang, Cikarang, Surabaya, Malang, Samarinda, Pekanbaru, Ambon
• Headquarters: Jakarta, Indonesia
• Owner of the retailer: Private
• Whether local or foreign owner: Local

Farmers Market and Ranch Market focus on offering fresh, high-quality products, including organic and health-oriented items. Their emphasis on a healthy lifestyle has made them popular among health-conscious consumers​​.

5 - Foodmart

• Number of stores across Indonesia: 26 (17 Foodmart, 9 Primo)
• Parent company: Matahari Putra Prima Tbk
• Locations present in: Java, Bali, Sumatra, Kalimantan, East Indonesia
• Headquarters: Jakarta, Indonesia
• Owner of the retailer: Private
• Whether local or foreign owner: Local

Foodmart caters to middle and upper-middle-income consumers. Their Primo outlets offer a premium shopping experience with a broad selection of high-quality goods, focusing on fresh and imported products.

4 - Lotte Mart

• Number of stores across Indonesia: 49
• Parent company: Lotte Group
• Locations present in: Java, Bali, Sumatra, Kalimantan, Sulawesi, Nusa Tenggara
• Headquarters: Jakarta, Indonesia
• Owner of the retailer: Lotte Group
• Whether local or foreign owner: Foreign

Lotte Mart offers a wide variety of local and imported products, catering to middle-income consumers. Known for their spacious layouts and comprehensive product ranges, they include a large selection of fresh produce and household items​.

3 - Hypermart

• Number of stores across Indonesia: 98
• Parent company: Matahari Putra Prima Tbk
• Locations present in: Java, Bali, Sumatra, Kalimantan, Sulawesi
• Headquarters: Jakarta, Indonesia
• Owner of the retailer: Private
• Whether local or foreign owner: Local

Hypermart targets middle-income consumers with a wide range of products, including fresh produce, groceries, and household items. Known for their competitive pricing and strategic locations in shopping malls, Hypermart remains a popular choice among Indonesian shoppers​.

2 - Alfamart

• Number of stores across Indonesia: Over 18,000
• Parent company: PT Sumber Alfaria Trijaya Tbk
• Locations present in: Nationwide
• Headquarters: Tangerang, Indonesia
• Owner of the retailer: Private
• Whether local or foreign owner: Local

Alfamart is one of Indonesia's largest convenience store chains, offering a wide range of products from daily necessities to fresh food. Known for their customer-centric approach and frequent promotions, Alfamart is a major player in Indonesia's retail landscape​.

1 - Indomaret

• Number of stores across Indonesia: Over 18,000
• Parent company: PT Indomarco Prismatama
• Locations present in: Nationwide
• Headquarters: Jakarta, Indonesia
• Owner of the retailer: Private
• Whether local or foreign owner: Local

Indomaret is Indonesia's largest convenience store chain, providing a wide range of products, including groceries, fresh produce, and household items. Their extensive network and convenient locations make them a go-to option for quick shopping needs across the country​.

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FAQs

1. Which is the largest food retailer in Indonesia?

Indomaret is the largest food retailer in Indonesia, with over 18,000 stores across the country. Operated by PT Indomarco Prismatama, Indomaret offers a wide range of products, including groceries, fresh produce, and household items. The retailer's extensive network and convenient locations make it a preferred choice for quick shopping needs among Indonesians.

2. What is the size of Indonesia’s food retail market?

The Indonesian food retail market is substantial and growing. In 2022, Indonesia’s grocery market was estimated to be worth US$169.4 billion. The country’s F&B market is estimated to be growing at a CAGR of 5.7% during 2020-25.

3. How big is Indonesia’s online grocery market?

Indonesia’s online grocery market has seen rapid growth, valued at US$1.3 billion in 2020. It is projected to reach US$5.6 billion by 2025, driven by increasing internet penetration, smartphone usage, and shifting consumer preferences towards the convenience of online shopping and home delivery services​.

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