The Top 10 Supermarkets in Taiwan in 2024

Key Takeaways: Grocery Retail Landscape in Taiwan

Over the past three decades, the grocery retail landscape has transformed from traditional wet markets and "mom-and-pop" stores to modern hypermarkets and supermarkets in Taiwan . The country’s grocery retail channels include convenience stores, hypermarkets, supermarkets, and traditional markets. Convenience stores like 7-Eleven and FamilyMart dominate, with Taiwan boasting the highest convenience store density globally. Hypermarkets such as Costco and Carrefour offer bulk purchasing options, while supermarkets like PX Mart and Simple Mart provide a more neighborhood-focused shopping experience.

Taiwanese consumers prefer shopping at nearby stores, valuing convenience and frequent shopping trips for fresh produce. This trend has driven the growth of local supermarkets and convenience stores. In 2023, the country’s food retail market was valued at approximately US$34 billion, growing at a steady pace. Supermarkets in Taiwan experienced the strongest annual growth at 7.7%, followed by hypermarkets at 6.5%.

In 2024, a notable trend is the increasing importance of e-commerce and omnichannel strategies, accelerated by the COVID-19 pandemic. Consumers are now more inclined to shop online, blending digital and physical shopping experiences. Future prospects for supermarket retail in Taiwan include further integration of technology to enhance customer convenience and personalization.

Sustainability is also becoming a key focus, with retailers emphasizing eco-friendly practices and products. As Taiwan's population continues to urbanize and household sizes shrink, the demand for convenient, localized supermarket options is expected to grow.

Growth of the online grocery shopping sector

The e-commerce sector in Taiwan has seen significant growth, particularly in the online grocery shopping segment. In 2023, online grocery sales accounted for approximately 10.4% of total FMCG sales, driven by the convenience and safety concerns heightened by the COVID-19 pandemic. The market size for online grocery shopping reached around US$3.5 billion.

Projections indicate continued strong growth for the online grocery sector in the coming years, with expectations of double-digit increases annually. By 2025, it is estimated that online grocery sales could constitute up to 15% of total food retail sales in Taiwan. This growth is fueled by increasing consumer comfort with online shopping, advancements in delivery logistics, and retailers' investments in enhancing their digital platforms and omnichannel strategies.

Methodology for Calculating the Top 10 Supermarkets in Taiwan

GourmetPro's network of food and beverage experts collaborated extensively to compile the list of the 10 biggest supermarkets in Taiwan. They used a combination of publicly available data along with their own expertise. The ranking considered key factors, including number of stores, annual revenue, geographical reach, as well as company ownership. This comprehensive approach ensures a well-rounded and accurate representation of Taiwan’s leading supermarket chains.

The 10 Top Supermarkets in Taiwan in 2024 According to Industry Experts

10 - Mia C’bon

• Number of stores across Taiwan: 25
• Parent company: Uni-President Enterprises Corporation
• Locations present in: Taipei, New Taipei City, Taichung
• Headquarters: Taipei, Taiwan
• Owner: Uni-President Enterprises Corporation
• Whether local or foreign owner: Local

Mia C’bon is known for its premium grocery offerings and upscale shopping environment. Positioned as a high-end supermarket, it targets affluent consumers with its range of imported and specialty products. The chain is part of Uni-President’s strategy to capture the premium market segment.

9 - Taiwan Fresh Supermarket

• Number of stores across Taiwan: 50
• Parent company: Taiwan Fresh Supermarket Co., Ltd.
• Locations present in: Major cities
• Headquarters: Taipei, Taiwan
• Owner: Taiwan Fresh Supermarket Co., Ltd.
• Whether local or foreign owner: Local

Taiwan Fresh Supermarket focuses on fresh produce and quality groceries. It has carved out a niche by prioritizing local and organic products, appealing to health-conscious consumers. The chain is recognized for its clean and well-organized stores.

8 - Costco

• Number of stores across Taiwan: 14
• Parent company: Costco Wholesale Corporation
• Locations present in: Major cities
• Headquarters: Taipei, Taiwan
• Owner of the supermarket: Costco Wholesale Corporation
• Whether local or foreign owner: Foreign (American)

Costco is popular for its membership-based wholesale model, offering bulk products at competitive prices. It is particularly known for its high-quality imported goods and exclusive private label, Kirkland Signature. Costco continues to attract a loyal customer base with its unique value proposition.

7 - OK Mart

• Number of stores across Taiwan: 830 (Convenience store format with grocery sections)
• Parent company: Taisuco
• Locations present in: Nationwide
• Headquarters: Taipei, Taiwan
• Owner of the supermarket: Taisuco
• Whether local or foreign owner: Local

OK Mart is a smaller convenience store chain that offers a good selection of grocery items. It focuses on providing value for money and is popular among price-sensitive consumers. OK Mart continues to innovate in terms of product offerings and store formats to attract more customers.

6 - Hi-Life

• Number of stores across Taiwan: 1,538 (Convenience store format with grocery sections)
• Parent company: Hi-Life International Co., Ltd.
• Locations present in: Nationwide
• Headquarters: Taipei, Taiwan
• Owner of the supermarket: Hi-Life International Co., Ltd.
• Whether local or foreign owner: Local

Hi-Life offers a mix of grocery and convenience items, focusing on customer convenience and quick service. It is known for its clean stores and friendly staff. Hi-Life continues to expand its product range and in-store services to meet the evolving needs of its customers.

5 - FamilyMart

• Number of stores across Taiwan: 4,000 (Convenience store format with grocery sections)
• Parent company: Ting Hsin International Group
• Locations present in: Nationwide
• Headquarters: Taipei, Taiwan
• Owner of the supermarket: Ting Hsin International Group
• Whether local or foreign owner: Local

FamilyMart is another leading convenience store chain with a significant grocery section. Known for its customer service and variety of ready-to-eat meals, FamilyMart is continuously expanding its product range and digital services to enhance customer convenience and satisfaction.

4 - 7-Eleven

• Number of stores across Taiwan: 6,432 (Convenience store format with grocery sections)
• Parent company: Uni-President Enterprises Corporation
• Locations present in: Nationwide
• Headquarters: Taipei, Taiwan
• Owner of the supermarket: Uni-President Enterprises Corporation
• Whether local or foreign owner: Local

7-Eleven dominates the convenience store sector, offering a variety of grocery items. Its extensive network and constant innovation in product offerings and store services make it a convenient choice for quick and frequent purchases. The chain is exploring new formats and services to stay competitive.

3 - Carrefour

• Number of stores across Taiwan: 117
• Parent company: Uni-President Enterprises Corporation
• Locations present in: Nationwide
• Headquarters: Taipei, Taiwan
• Owner of the supermarket: Uni-President Enterprises Corporation
• Whether local or foreign owner: Foreign (French-origin, local ownership)

Carrefour offers a diverse shopping experience with both hypermarkets and supermarkets. Known for its wide range of imported products, Carrefour has successfully integrated local tastes and preferences. Recent expansions include the acquisition of Wellcome and Jasons stores, enhancing its footprint and market share.

2 - Simple Mart

• Number of stores across Taiwan: 800
• Parent company: Simple Mart Retail Co., Ltd.
• Locations present in: Nationwide
• Headquarters: Taipei, Taiwan
• Owner of the supermarket: Simple Mart Retail Co., Ltd.
• Whether local or foreign owner: Local

Simple Mart caters to budget-conscious shoppers with its no-frills approach. It has maintained a focus on packaged goods and is strategically located near traditional wet markets, allowing shoppers to complete their purchases efficiently. The chain continues to grow steadily by tapping into local market needs.

1 - PX Mart

• Number of stores across Taiwan: 1,133
• Parent company: PX Mart Co., Ltd.
• Locations present in: Nationwide
• Annual revenue: US$5.2 billion
• Headquarters: Taipei, Taiwan
• Owner of the supermarket: PX Mart Co., Ltd.
• Whether local or foreign owner: Local

PX Mart is the largest supermarket chain in Taiwan, known for its wide range of fresh produce and affordable prices. Notable initiatives include expanding its private label products and enhancing its online shopping platform. PX Mart's focus on fresh food and local products has made it a favorite among Taiwanese consumers.

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FAQs

1. Which is the top supermarket chain in Taiwan?

The top supermarket in Taiwan is PX Mart, which operates 1,133 stores across the country. PX Mart is known for its wide range of fresh produce, affordable prices, and strong local presence. The chain has a significant market share and continues to expand by enhancing its private label products and online shopping platform. PX Mart's focus on fresh food and local products has made it a favorite among Taiwanese consumers.

2. What is the market size of supermarkets in Taiwan?

The supermarket sector in Taiwan is substantial, with a market size of approximately US$8.4 billion in 2023. This figure reflects the robust growth and importance of supermarkets in the country's grocery retail landscape. Supermarkets have seen steady expansion due to the increasing preference for convenient, localized shopping options among Taiwanese consumers.

3. How big is Taiwan's online grocery market?

Taiwan's online grocery market has seen significant growth, reaching around US$3.5 billion in 2023. Online grocery sales now account for approximately 10.4% of total FMCG sales in the country. The sector is projected to continue expanding at a strong pace, with expectations of double-digit growth annually, driven by consumer comfort with online shopping and advancements in delivery logistics.

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